Novartis Maalox Direct Mail Package

The assignment was to develop a direct mail package that explains the benefits of the Maalox line of gastrointestinal products, with emphasis on the new Quick Dissolve formulation. A survey, contest and a $3.00 off coupon were included to help build and profile the Maalox database. While the results are confidential, response was fantastic and we relieved at a lot of heartburn along the way! From over-the-counter cold remedies to prescription ace inhibitors, I’ve written for many pharmaceutical companies such as Warner Lambert, Pfizer and Unilever.

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