When General Motors introduced the "Caddy That Zigs" in 1998, they wanted to send a very special test-drive invitation to all current Cadillac owners. I absolutely adore writing automotive copy because it allows me to play off the unmistakably emotional connection between people and their cars. In this case, a Blitz Direct in-house art director and I were able to draw a colourful parallel between test-driving this opulent touring sedan and the unexpected exhilaration of a hole-in-one, service ace and corner pocket shot.

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