DuPont Agricultural wanted to develop an awareness campaign to launch K2, a new cereal herbicide for wheat. We needed to sell the fact that K2 is the only herbicide that offers unsurpassed weed control without building up herbicide resistance. Supported by a DM and print campaign, I think this fun little radio commercial, hit the spot. I’m not sure if it’s because most of my neighbours here in Uxbridge are farmers, but I do get my fair share of agricultural writing for clients including DuPont, Ciba Geigy and Cyanamid.

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